Source: marketing-interactive.com | View Original

Regional -  Mobile media company Affle has named founder, Anuj Khanna Sohum (pictured) as chairman and Anuj Kumar, executive director for South Asia, as CEO as part of its plans to expand its business beyond the existing markets in Asia.

As founder and chairman of the company, Sohum will lead Affle's product and business expansion strategies as well as future investments and/or IPO plans and as CEO, Kumar will lead the global management of Affle's business.

As part of the founding team of Affle, Kumar has led Affle's business in key Asian markets and successfully enabled partnerships for Affle across the mobile media eco-system including mobile network operators, content partners, media agencies, advertisers among others.

Prior to starting Affle, Kumar worked in the marketing and advertising industry with firms such as ESPN STAR Sports, GroupM Mindshare and JWT.

"This is a significant development for Affle as we embark on our next phase of growth. One of our biggest achievements has been in building and growing a very strong management team," Sohum said.

Affle is headquartered in Singapore.